-
Set up: the project starts by defining the objectives of the monitoring (examples: learning about the overall scenario of the brand on the social media, starting a relationship with your audiences, monitoring the perception of a given campaign or product). Based on that, we define the analysis period, categories and themes that will be used on the classification, themes to be monitored and search universe.
-
Monitoring and Analysis: Our team of analysts then classifies and organizes the information automatically captured by SismoWeb and triggers the sending of warnings by e-mail or SMS whenever necessary. Through the system you can track the evolution of monitoring, cross data, and create charts and specific listings.
-
Consulting and Strategy: the monthly analytical reports are based on data collected by the monitoring; they follow up the evolution of brand perception, highlight the main insights collected, indicate trends and help in strategic planning, thereby supporting the many work fronts of the company.