What is it?
SismoWeb is a marketing intelligence tool that monitors and analyzes the manifestations of consumers and other audiences in the social media.
Who can use it?
- Companies and organizations.
- Professionals from different areas: marketing, communication, human resources, customer service, etc.
- Communication and advertising agencies.
- Associations, governments, NGOs, trade unions, etc.
What is it for?
- To identify the exposure scenario of a brand, product or service on the internet
- To quantify and qualify this exposure
- To identify hot themes and topics
- To map sensitive issues and prevent crises
- To identify opportunities for pro-active and reactive actions
- To identify opinion leaders
- To support communication and marketing strategies
- To evaluate and improve on-line presence of the brand